$2M Per Year in Stadium Delivery Chargebacks

1% of Gross Revenue Budgeted Just for Chargebacks

For a $200M revenue venue, that 1% gross sales chargeback budget translates to roughly $2M in annual exposure. Delivery disputes, merch errors, and will-call ticket issues are the primary drivers — and the liability sits with the venue, not the delivery platform.

The Venue Takes the Hit. The Platform Doesn't.

Third-party delivery adds an intermediary between the venue and the guest. When F&B arrives cold, merch ships with errors, or will-call tickets fail — the dispute lands on the venue first. The platform's involvement ends at the handoff.

• Late or cold F&B delivery — 60% of all disputes
• Merch size and color errors — 5–8% of disputed sales
• Will-call ticket delivery failures — 2–3% fraud and chargeback rate
• Delivery dispute liability running 2.5–3% of revenue

Chargebacks Are Up 31% Year Over Year

The trend is moving in the wrong direction. As delivery volume grows, chargeback exposure grows with it — and each disputed transaction carries costs beyond the refund itself: reputation damage, administrative overhead, and the operational friction of dispute resolution.

Controlling Delivery Internally Changes the Risk Profile

Venues that operate delivery in-house or through a controlled network reduce pass-through risk, ensure order quality and timing, and avoid third-party fees and chargeback exposure. The revenue stays in-house. So does the guest relationship.

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In-house delivery keeps quality control, timing, and the guest relationship inside the operation

Delivery isn't just a convenience channel. It's a risk management challenge.

The $2M figure is the budgeted exposure. The unbudgeted cost — negative reviews, lost repeat business, and the operational overhead of managing disputes — compounds on top of it.